To maximize value while delivering a cohesive, large-scale national launch for the client’s new line of razors.
pep was the single point of contact for design and production of 16 different display formats incorporating a custom, light-up “Demo Wheel” display with motion sensor. pep’s operational management included strategically sourcing and driving negotiations, forecasting and consolidating orders, managing logistics, delivering additional launch collateral, and producing for 15 retailers.
$2.3MM in combined savings driven by pep’s efforts
- Enabled the re-use of tooling on the subsequent razor line launch
- Delivered $260K in tooling savings and $2.4MM in total savings on the launch in addition to all original razor launch savings.